Frameworks to consider:
IG cards
tumblr reblogs
Things to explore:
how to make card formats feel seamless, rather than a jumble of various formats → building narrative organization
tools to prune info: highlight text, cut sections of video
What if information was organized like a museum?
→ current search engines are missing the relations between the results. is there an opportunity for greater curation that forms an overarching narrative?
What if information was organized like a gallery?
→ curated, with a exhibition title, curatorial statement, artwork descriptions
What if information was organized like a menu?
→ What is the starter? the main course? the dessert? is there a wine (information) pairing?
What if information was organized like a neighborhood?
→ street names, landmark, map
What if information was organized like a bento box?
→ unique compartments, pieces of a whole
What if information was organized like a magazine?
→ table of contents, more editorial style content
Notes:
- as topics get more niche, they get more subjective
- the opportunity to look at topics through a different arrangement
- design note: if visuals aren’t great, how can typography take over?
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Vertical opportunities
- high internet activity
- collaborative, curious community
How-to content
- The rise in individuals starting a new hobby, free time
- The opportunity for evergreen, helpful content
- Natural progression of steps, not an infinite amount of knowledge needed
- Limited chances for controversial content
- “Getting started with XYZ” guides → helpful for beginners
Product principles
- Simple: allows for ease of creation and proliferation of content, straightforward and not overwhelming
- Trusted: guided by other community members, belief in their expertise
- Creative: inspires people to keep exploring, interconnected
Other concepts
created through building blocks → linktree, beacons.ai builder
searchable notion pages
instagram guides
universe app
quotebacks
what are the blocks and pieces of content?
→ tweets, quotes
what’s the role of a curator?
→ best snippets of a youtube video, podcast
content modules that slice up pieces of important content
lower the barrier to entry
informational organization
- surface level → evokes a listicle
- framing of the experience
- create a gardening tool
boring web (corporate, authoritative) v interesting web (cozy, personable) v chaotic web
“ask a friend” — subjective, can be flawed, human, nuanced
seeing peoples digital gardens, inside their mind, an avenue for curiosity, invitation to engage, let the space breathe!
consider the persona over the niche
cultivating a digital third space