Visualized Concepts

Client

Project title

Visualized Concepts

Disciplines

Frameworks to consider:

IG cards

tumblr reblogs

How Reblogs Work

The reblog is a beautiful thing unique to Tumblr - often imitated, but never successfully reproduced elsewhere. The reblog puts someone else's post on your own Tumblr blog, acting as a kind of signal boost, and also giving you the ability to add your own comment to it, which your followers and anyone looking at the post's notes will see.

engineering.tumblr.com

Things to explore:

how to make card formats feel seamless, rather than a jumble of various formats → building narrative organization

tools to prune info: highlight text, cut sections of video

What if information was organized like a museum?

→ current search engines are missing the relations between the results. is there an opportunity for greater curation that forms an overarching narrative?

What if information was organized like a gallery?

→ curated, with a exhibition title, curatorial statement, artwork descriptions

What if information was organized like a menu?

→ What is the starter? the main course? the dessert? is there a wine (information) pairing?

What if information was organized like a neighborhood?

→ street names, landmark, map

What if information was organized like a bento box?

→ unique compartments, pieces of a whole

What if information was organized like a magazine?

→ table of contents, more editorial style content

Notes:

as topics get more niche, they get more subjective
the opportunity to look at topics through a different arrangement
design note: if visuals aren’t great, how can typography take over?

Vertical opportunities

high internet activity
collaborative, curious community

How-to content

The rise in individuals starting a new hobby, free time
The opportunity for evergreen, helpful content
Natural progression of steps, not an infinite amount of knowledge needed
Limited chances for controversial content
“Getting started with XYZ” guides → helpful for beginners

Product principles

Simple: allows for ease of creation and proliferation of content, straightforward and not overwhelming
Trusted: guided by other community members, belief in their expertise
Creative: inspires people to keep exploring, interconnected

Other concepts

created through building blocks → linktree, beacons.ai builder

searchable notion pages

instagram guides

Expanding Instagram Guides to All Users | Instagram Blog

Today we're expanding Guides to make it easier to find, curate and share the products, places and posts you love from your favorite accounts on Instagram. When we first introduced Guides in May , we worked with experts and creators to create guides focused on well-being tips.

about.instagram.com

Expanding Instagram Guides to All Users | Instagram Blog

universe app

Universe

Universe is the first website builder and commerce platform built for mobile devices. With its magical drag and drop interface, anyone can easily create a website and start selling online in minutes from anywhere.

onuniverse.com

quotebacks

Quotebacks - Quote the web

To me the long-neglected advantages of blogging are not just about better presentation of information, but about the level of discourse they once engendered and how it compares to Twitter today. Blogging has a higher cost than tweeting, so it filters for more serious (or at least more committed) posting, where quality trumps quantity.