Re:Search is a research collective composed of search engineers and product thinkers.
We study and build new ways to organize information and explore our curiosities.
We explain what’s wrong with the current state of search engines and outline the opportunity to index new forms of content.
What we believe
We don’t live our lives in silos, so we shouldn’t explore information that way either. Searching can be a multiplayer experience.
Real value lies in user-created and curated content, rather than overly SEO optimized websites.
A satisfying search leads you to a few right things, not endless lists of information.
The opportunity of search is bigger than better algorithms for search queries. Exploring other opportunities brings new insights to the table.
Thinking through core principles for what the evolution of search should be.
Crafting new visions for the future of search, moving beyond the search bar into exploratory interfaces.
Information is not a disembodied artifact. It is created by people, to be consumed by people. These concepts explore how “social” and “informational” are not at odds, but two sides of the same coin.
Not all who wander are lost. Many of us fondly look back on StumbleUpon, Wikipedia rabbit holes, and other scenic tours of the Web. In these concepts, we pay homage to exploration in search.
In a world of information overload and the Paradox of Choice, we investigate how human curation can filter out noise and allow searchers to benefit from others’ expertise.